Your ticket to success

Your USP/UVP. Yep, your Unique Selling Proposition/Unique Value Proposition. (I like "Value" better)

Do you have one? 95% of you don't. Do you know what one is? Chances are you don't. Don't worry. It's easy (and essential) to develop one.

Why do you need it? Because your clients need to know, in a short, concise verbalization, what you can offer them. That's right. What you can offer them. Not how good you are or that you're #1 (#1 in WHAT?!?), but what they get out of hiring you versus the sea of other Realtors out there. Why are you different?

The problem is that most Realtors have never sat down and asked themselves some important questions:

· What distinguishes my company or business from my competitors?

· Do my homes sell faster? For more money?

· Do my buyers save money or time?

· Am I more expensive, less expensive?

· Do I have a better system to attract customers?

· Am I more aggressive in my marketing programs and strategies?

· Do I give better value? A better guarantee? Make it easier to do business with me?

When you can answer these questions, you are ready to begin developing your UVP. As you put it together, make sure you are covering the following criteria: Be Unique, specific, relevant, believable, focused and concise.

Until you can convince yourself why you would work with you and can verbalize it quickly, you can't start convincing others to work with you. It's that simple.

Start now. It's not an overnight process. Send me what you have, and I'll let you know what I think. We'll get there. Just remember it takes time.