Branson Set For Another Block-Buster Year

Last week, I was invited to a breakfast meeting at the Branson Chamber where we heard the latest in efforts to maximize Branson's tourism season. The Branson Convention and Visitor Bureau is involved in a new advertising campaign that will reach a multitude of people throughout the United States. This is the first year that a combined-tax fund of $8 million from the Tourism Enhancement District is being used to promote Branson by way of television, radio, magazines, newspapers and the Internet. Last year was a record year in Branson tourism at almost 8 million visitors. The CVB's budget has now been doubled, so it'll be interesting to see what number of visitors this new ad campaign generates for Branson in 2007.