Video is the hot new medium to get the message out. If you don't have a YouTube channel yet, then what are ya waiting for?!?!
There are two ways to approach a listing video: HOLLYWOOD and B-MOVIE. The first is great for those higher priced listings because people
expect to be dazzled. But what about those low to mid range homes? B-MOVIE is the way to go, because it fits with the vibe and expectations of the YouTube generation.
Have you seen any viral videos lately? How have they been shot? HOME MADE. They are all about the content: funny, informative, useful. Production value isn't all it's cracked up to be these days.
With that being said, there is one tool that will make your B-MOVIE a step better and easier to watch. Enter the STEADI-CAM.
This cool little device has been used in Hollywood when you can't make a rail system for the camera to move along. Basically it counter-balances the camera weight and avoids the jitters and bouncing of a standard hand-held camera.
Check out this video for a recent listing and see how smooth the shot is, even when walking up steps and around corners. (Your eye may not know WHY it's more pleasing to watch, but will appreciate the ability to better SEE the home, not get sea-sick.)
Rigs like this can start under $200 and can even be home-made for much less. They adapt to any camera and even work with the iPhone or FlipCams. Here is one for the iPhone: http://bit.ly/dNoT97
So get out there and start shooting!
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