long confined to a few fringe consumers, the preference to buy "green" has become a
significant economic trend. Heightened awareness, a feeling of social obligation and the
highly publicized consequences of global warming have all combined to create substantially
increased consumer demand for environmentally responsible and efficient products - including
housing.
• Consumers do not want to pay more for "green" or add inconvenience to their
lifestyles. Our projects will be "green" at their core with no cost premium to the
consumer.
• The 20-34 age group want to establish their identity which for many means being a
more "aware" consumer.
• There is a demand for "authenticity" "integrity" and "responsibility"
• which influence purchasing and rental decisions.
• As a Company we embrace "green" as a responsibility not just good business.
• Nothing validates these concerns more than products that are genuinely "green".
Quadrant Eco-Consciousness
We will design "green" not only from a construction materials perspective but also from an
operational perspective. Lower maintenance costs, lower energy consumption, water management
and recycling will make our apartment projects more marketable and our special
purpose projects (seniors, students, workforce and hospitality) more operationally efficient
and profitable for the benefit of the tenants and management.
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