I recently wrote a blog to one of my clients that I have the house listed entitled,
"Dear Mr. & Mrs. Seller Your 
House Hasn't Sold". The purpose of the letter was to let my clients know that the listing agent is ultimately responsible for the sale of the home but the seller also plays a role in making this happen as well. Even the best intentions won't pan out if the seller doesn't go along with the marketing plan. Thankfully, with the help of a post where I solicited advice from Activerainers called Need Listing Advice from opinionated AR Listing Agents-Are you one of them?, I shared the feedback with my client and their willing response to the feedback ultimately allowed me to sell this listing in less than 45 days. If you read the blog you would probably notice that this home sat on the market for over a year before I took over the listing.
I asked my client why he chose me to sell his home and he had indicated that he was incredibly impressed with my ability to get the word out through the internet. He wanted to know how I successfully continue to be listed at the top of the rankings in my area and have such high search results on the major search engines - Google, Yahoo, and MSN to name a few.
That said, I read a post by Brian Block's recent post "Preemptive Blogging.....Impress your Sellers with your SEO" and post by Broker Bryant entitled, If you really are "The Expert".....then show them. Push the juice. which has lead me to write my own blog where I show you how internet marketing and search engine optimization has helped me with my business and also pleased my clients. The bottom line - All agents are not created equal and it's an agents job to make sure that the home that your marketing doesn't blend in with all of the rest. You have to make sure your clients home gets the exposure and rises above the other homes in your market.
In addition, I've decided to write another letter that I will use with my sellers in my Fonville Morisey Listing Presentations that will demonstrate how successful my strategy has been. The results are out there - it would be CRAZY for me not to demonstrate my talents and marketing abilities.
Dear Mr. and Mrs. Need T. Sell,
It was a pleasure speaking with you earlier today and I am looking forward to meeting with you tomorrow to get your property on the market. I will send over a preliminary Market Analysis later but thought it would be helpful to you if you did a little research on me first. I just know that you're the type that does your homework. Here are some links that will give you a great idea of who I am and how I handle my business. They will also give you a sampling of how your property will be displayed on the Internet. So click away and enjoy. OK here goes:
My web site:
My blog sites:
A little personal info on me:
Top Searches in the Cary real estate market:
Top Searches for Cary NC Real Estate Agent:
Fonville Morisey searches and comparisons:
Top Bloggers in Cary:
Internet Ads:
Realtor.com Enhanced Listings
Why Fonville Morisey?
If you are thinking about selling your house in the Triangle area in 2010 keep this in mind: Just think about the fact that over 95% of prospective buyers start their home search on the internet. If you sell your home with me you will receive maximum exposure on all the major search engines, Craigslist, and other mediums. In addition, I will make sure that all of the Marketing that I do on your home online will be syndicated to other content providers like oodle, vast, hotproperties, and others sen below. Your property will receive the exposure needed to sell your home in record time.
If you area an Activerain Member keep this in mind: In 2010 you will want to use the tools that you have learned through Activerain, ePro, and others to let others know the good news about you and your business.
Related Posts:
Multiple offers in a Buyers Market & the New North Carolina Rules
Why choose Fonville Morisey for your next Realtor® in the Triangle Area?
BLOG UPDATED 1/3/2010
Tracy Santrock, specializes in relocation, buyer agency, & listings in the Triangle area. Tracy was the 2010 & 2011 Fonville Morisey Preston Associate of the Year. Top 25 Agents in the Triangle 2011
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