Research shows that less then 1% of Agents use Real Full Motion Video

I am working on a presentation on "Why Video" for a local Real Estate Agency tomorrow so I took the time (several hours) to look at a random sampling of 1000 listings for sale in the Charlotte, NC area. Here is a summary of my findings:

• Of 500 Listings (250K-500K) - 2 had *real* full motion video
• Of 500 Listings (500K-1M) - 4 had *real* full motion video (2 of them were my clients)

I emphasize the word "real" because there are many people who like to use the word "video" when all they are offering is a static photo slide show set to music. There were a few more of these offerings as follows:

• Of 500 Listings (250-500K) - 7 had slide shows (amongst 4 agents)
• Of 500 Listings (500-1M) - 13 had slide shows (amongst 5 agents)

It just goes to show how untapped this method of marketing homes is. I am convinced that as more agents use (and get better at) full motion video, and as sellers start to ask for it - full motion video will become the norm.

I conducted this research another time back in January, 2008 but didn't have the foresight to write down the statistics. As I recall back then, I only found 1 full motion video in all the listings I checked (which was several hundred, but not quite 1000).

Bottom line: Full Motion Video ---- It's coming --- be ready for it, or find a vendor who already is.