Picking the Right Keywords

I am always blown away by the number of sites I see, owned by local, legitimate businesses, in dire need of just a little SEO work on their sites. Once again I am here showing another Crystal Coast business how to improve search rankings and increase traffic. I am a fisherman when Im not blogging, fixing computers, or writing database queries. Well when I first moved to Carteret County I didn't know where to find a good tackle shop, or find out more information on fishing local waters. So naturally where I did start looking? On Google of course!

Much to my surprise when I did my search for "Emerald Isle Fishing" the only tackle shop I had seen around was nowhere to be found. They do show up now, but in the maps section which is definitely a great start. But I usually go right past the maps anyway, and you would think they should rank in the top 10 for fishing or at least "Emerald Isle Fishing Tackle" But you'll notice this other site under the maps has both the number one and number two slots. Well that guy is me, and I know a lot of people visiting the Crystal Coast are looking for fishihing information. Man the traffic metrics on my site nearly triple once summer gets here and it's mostly searches for fishing info, restaurant info, etc.

See once the people buy, or rent from you doesn't mean you should quit targeting them online. They will still be there looking for things related to your area. Why not remind them you are there for them as much as you can, even when the last thing on their mind is real estate, or finding a place to rent. Hope this helps some of you get some new ideas on how to stay competitive in the ever changing SEO landscape.