What Sellers Can Learn From eBay- Create a "HOT MARKET" for the home!

In my last post I talked about the different options sellers have when it comes to marketing and selling their house. I'm introducing a way to do this faster by creating a buyer frenzy! Hard to believe that is possible? Not really when you look at what buyers want and focus on how you can market to them in a very creative way.

We talked about what it is that buyers want...no big mystery...they want a DEAL. Buying is an emotional exercise whether they choose to believe it or not. If it were not they would just find a house on line and order it like they do a pizza! They have to get into the house and make a connection. That is what you as a seller can create that for you house. This is psychology 101.

So What makes this system work, while nothing else will?

1. Buyers want a DEAL: Start low and Prices JUMP

2. Deadline To Buy: "Sold SUNDAY Night"

3. Gone Tomorrow; Give Buyers A Sense Of Urgency

4. Tone Of Offers; Create Buyer Frenzy -Price Climbs

I'm using the term "Auction" in general so this is not a traditional Auction that I am talking about...this is about creating Multiple Bids and selling to the highest bidder. Before we go into the differences let's look at why "Auctions" work.

Buyers Feel They Are Getting A "DEAL"

*This one factor has made eBay the #1 auction company in the world!
* eBay users sold over $60 Billion worth of merchandise on eBay in the final
quarter of 2007.

What Sellers Can Learn From eBay- Create a "HOT MARKET" for the home!

If you position your home as a good "Deal" buyers will flood you with offers

Benefits of an "Auction" like sale

$. Fast way to get a lot of buyer interest
$. Fastest way to sell your home at a fair price
$. Avoid drawn out showing and selling process

What an "Auction" Can Do For You That Nothing Else Can!- especially selling the traditional way

1. Attract 50 -200 buyers in 1 weekend!

2. Get you multiple offers in 1 weekend

3.Create a buyer frenzy.....................!

Differences between the Sold In A Week System and Traditional Auction

Regular Auction -VS- Sold in A Week System

Absolute - Sell WITHOUT Reserve Reserve- You don't sell below a fair
price you set

10% Buyer Premium-Buyer pays an additional No Buyer Premium- You attract more buyers!
10% at closing

Buyer MUST have $15k to $25k down payment No Large Down Payment- Regular Real Estate
down payment

Can't do Inspections- If you buy at a normal auction Allow Inspections - Give buyers 10 days for
you have to do all your inspections inspections.

Normal Real Estate Closing- Give buyers time
to get financing and close

Home Sells to Investors Wholesale Price -VS- Home Sells To Families Normal
Retail Price

If you are interested in finding out more about the Sold In A Week System give me a call 910-494-2480 or email DeeNott@Connectrealty.com Also check out www.soldinaweekhomesellingsystem.com