Valuable Lesson Re-learned

I received a call today from a gentleman looking to buy a house. Easy enough, I thought. He proceeded to tell me he had already worked with 3 other agents and they didn't listen to him and were showing him properties that were not what he requested. He ask me if I was willing to work with him to find what he was looking for or was I going to try to sell him something else.

He was looking for only 4 criteria. The home had to be in his price range, it could not be in a development, it could not have an HOA, and it have to have at least 1 acre of land. In my area this was very easily obtainable. I thought to myself, why could these other agents not help him? I took his information jumped on the computer and within 10 minutes had sent him 12 properties that matched his exact criteria. He called me back to schedule some showings and in under 30 minutes I have a new client.

What he said to me as we hung up was what stuck with me. He said, "thank you for listening". That was it. Tha was all it took to get his business. I immediately thought back to if there were times when maybe I was one of those other three agents. Maybe I tried to sell the client something they really didn't want because I thought it was better for them. Maybe I didn't really pay attention and showed them properties that weren't exactly what they wanted.

This simple lesson made me awaken to the truth. Sometimes the most basic things are what propels us to success more than anything else. No amount of advertising, awards, or designations would have encouraged this man to do business with me. He just wanted somone to listen.

Return to the basics, simply listen to your clients.

Todd Pierceall
Prestige Properties
www.prestigeproperties4u.com