The education of sellers

I just wanted to share something with all of you. I have a house listed on the market with a good friend of mine. We as agents need to ensure that we educate our clients. The reason I say this is due to the media out there giving them dis-information. I have an offer on the table for their house. True it was a little less than what they wanted but in this market having a qualified buyer is a good thing even if they start out a little low. My sellers are mad because they were offer less than the list price. I informed them that they should be happy that they picked their house as to another one. They do not see it that way. It is also hard being a friend of mine. I informed them that I am here to give them advice and that they should consider a counter offer. They are going to think about it and will let me know. My question is that with all the media and the Internet information available they should view this as a blessing and not a crappy offer. What are your thoughts?