Home shopping is an emotional process dominated by gut reaction to visual stimuli.
Buyers go to real estate sites to look at photos
They enjoy looking at photos. Pretty pictures = joy.
The smallest detail in a photo (wall color, fireplace, flowers in a garden) can trigger a strong, even illogical conviction: “If I don’t see any trees, something’s wrong”.
Photos are the first thing participants look at and the most influential
Bad Photo Equals Bad House
Participants feel few and/or poor quality photos mean “Don’t bother to look, move on, nothing to see here”
The agent or seller is lazy, not trying very hard or hiding something
There is nothing worth photographing; the house is ugly, dilapidated
Something is wrong, start worrying
This house isn’t ready to be shown or sold
GOOD = Lots of photos (20+); show every room; front and back yards; well lit, bright and inviting; show the entire room; well staged.
BAD = Few photos (less than 10); poorly lit, dark and neglected; show only one wall; lacks a sense of scale; no effort made to stage property.
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Specializing in Real Estate services for buyers & sellers in seacoast New Hampshire homes- & ME - Greater PORTSMOUTH, NH homes,Dover, Exeter, Hampton, Stratham, Brentwood, Seabrook, Hampton Falls, Ken
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