Don't Underestimate The Power Of Negative Impression

Let me be the first to admit it: I've been known to whine and complain. I'm not perfect and I haven't yet mastered a positive attitude. I'm not alone...there is no shortage of people willing to piss and moan right along with me. Misery loves company and, more times than not, people will dwell on what's wrong, not on what's right. Negative energy is quite powerful.

It is much easier to complain and whine about problems than it is to come up with solutions. Today's buyers are looking for a home they can move right into, not a house they have to improve or customize to meet their needs. They are more likely to notice negative features before positive ones, and the negative features will make a stronger impression on them.

Don't underestimate the power of negative impression. Think about it....if you got ten compliments on a new haircut and then one person made fun of your haircut, the negative comment would be the most memorable of all the comments you received. One negative erases the ten positive...it's that powerful.

Positive marketing begins with preparation and positive impression begins with quality MLS photos. When listing your house, the pictures you choose for the MLS are crucial to the impression that is made. Show eight fabulous pictures and then one bad one and it's the bad one that will get the most attention. The bad picture is the one that will make the strongest impression on potential buyers.

There is a lot of attention given to the power of positive thinking, but when it comes to selling your house, it is very important that you take into consideration the power of negative impression.

Something you should keep in mind when preparing your house for sale. is that it is very difficult to see your own house through buyer's eyes. Your emotional attachment hinders your ability to be impartial. If you want buyers to notice the positive features in your house, those features need to be highlighted and the negative features need to be minimized.

Consult with a professional home stager to learn more about creating the right impression through preparation and presentation.