If your house is priced right, and still sitting on the market, what can you do? Before you resort to a price reduction, consider Home Staging.
When your home is staged, it is transformed into a beautiful, comfortable and updated property. The listing photographs of a staged home stand out above the others. According to the National Association of Realtors, over 80% of today’s home buyers are looking on the Internet first for houses that interest them. That means the listing photographs of your home that are posted on the Internet must be top-notch to capture buyers’ attention. You only get one chance at a first impression!
With plenty of houses in every price range to choose from, buyers can be picky these days. They’re attracted to homes that look move-in ready. The more items that are on a home’s “to-do list”, the less money the buyer will offer. If your walls are covered with old wallpaper or an unusual paint color, you’re adding work for the buyer, and you’re the one who will pay!
Before you put a “For Sale” sign in the window of your car, you would wash, wax, buff, vacuum the rugs, clean out the glove box and wash the windows. You would spend the time knowing that your car would be more likely to sell if it looked good. Your home is a much larger investment than a car; paying close attention to what can be done to maximize your selling price makes sense, doesn’t it? Home staging puts your house in its best showing condition, so it will sell faster and for more money.
Every property has different home staging needs. Sometimes curb appeal is needed more than anything and sometimes getting rid of outdated wallpaper helps to update the style. A professional home stager easily spots the problem areas and uses creative problem solving to help the home sell. Don’t be scared off by thoughts of purchasing expensive new appliances or making major renovations; the investment in home staging is a fraction of the cost of your first price reduction.
Stage your home, snap beautiful listing photographs, make sure you don’t overprice it, and you’ll be signing a real estate contract a lot sooner than your neighbors.
Sue Argue is owner of Staged First Impressions, a professional home staging company in Hampton, New Hampshire. An Accredited Home Staging Professional, Sue will be speaking in Chicago at the International Association of Home Staging Professional’s 2007 Symposium next week on “Staged Photography”. Her website can be found at www.stagedfirstimpressions.com.

*This home was given a curb appeal facelift and went under agreement 8 days after staging.

If you have a question about home staging and you can't find the answer here, please contact me, and I'd be happy to help you in any way I can.
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Hey Sue - Love your outdoor transformations. Do you make the wreaths yourself?
Usually no, too time consuming. But I like to. Thanks so much for reading Maureen.
I'm still waiting for you to come and do my door Ms. Argue! Love the look and the iron work over the porch!
Thanks sweet Karen. I'd love to visit TX :)
Sue you have very valuable information here. Thank you for sharing your insight.
Julie, I'm glad it's helpful to you. thanks for your comment.