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What is Staged Photography?

Staged Photography combines home staging with props to create powerful listing photography. Staged Photography can help a home to sell because buyers get a positive first impression when they look at the MLS on the web.

85% of home buyers are looking at the on-line homes for sale FIRST. Make those key listing pictures count!

What is Staged Photography?

  • Listing photographs taken after the area is staged and props are added to the space to improve and update its look
  • Images are PhotoShop'd to edit any imperfections or crop unwanted background
  • Photos can be uploaded to the MLS, Realtor.com, Trulia, or wherever you'd like them to go!

What are the benefits of Staged Photography?

  1. Attractive listing photos draw buyers in from the web, they will be more apt to schedule a showing
  2. Staged Photography is less expensive than full home staging because the props are not left at the home

First column taken by Realtor without props: Second column Staged Photography:

kitchen kitchen
dining room dining room
foyer foyer
living room living room
sunroom sunroom
master bath master bath
The master bedroom didn't have a picture posted on MLS at all because it just didn't show well.
Here's the staged photography image:
master bedroom
There are loads of opinions on listing photography, but I believe that trying to cram too much info into one picture isn't good. Example kitchen above, the ultra wide angle gives us a good look at the layout of the area, but it doesn't look very warm and friendly. The living room above, also with wide angle lens, makes this expansive room look narrow, but it isn't by any means!
Getting a more zoomed in look of these rooms (but still using a wide angle lens), makes the rooms look more cozy. Staged Photography combines home staging know-how and beautiful props.
Staged First Impressions also gives sellers a featured tour to post on the MLS (or to email), included with price of staged photography. The featured tour from Real Estate Shows that was created for this Hampton Falls, NH home:

Like to read more of Sue Argue's home staging blogs?

Posted Saturday Jun 23

Sue: Good post with excellent before and after shots. I am still working to improve the quality of our photography and find information such as this very helpful.

Very nice post Sue. I love the comparisons, and it's very good advice. Especially using a wide angle lens. I like to idea of getting in closer. Turning the lights on did make a huge difference. Thanks

( 06/23/07 12:02PM ) — Sue Argue - NH Home Stager

Roberta,

There are loads of helpful photography blogs here at AR! Thanks for commenting on mine :) 

( 06/23/07 12:04PM ) — Sue Argue - NH Home Stager

Thank you for reading and commenting Teri. Zooming can be helpful at times.

( 06/23/07 12:04PM ) — Sarah Cooper

Sue, this is absolutely STUNNING!!  I want the house on the right!!  :o)

( 06/23/07 12:11PM ) — Patrick Martin

Sue, another thing is reviewing your photos as you take them.  With digital cameras you no longer have to wait for the picture to be developed.  Also, with your review you can frequently spot little changes you can make to improve the photo immediately.  Thanks for  showing  how easy it  can be to improve our presentation!

( 06/23/07 12:18PM ) — Sue Argue - NH Home Stager

Patrick, you're right, taking the time to check your quality really helps. Have a great weekend.

Very nice post. Nice property as well. Part of you earlier statement was about property that doesn't show well. You should see what we have to put up out here in CA. For $700,000 there is some things that if completely redecorated still wouldn't show well,lol You wouldn't believe some of the pictures in the MLS. They are so bad but then so is the property,lol

Sue, beautiful photography, beautiful home.  I wish some of my listings looked near as nice as even the "before" photos!  The Kodak V570 (or V705) is definitely one of the cameras I'm considering.

Absolutley Sue!  This is what I do in the Real Estate off time for a Home magazine in this area.  It is called being a photo stylist.  I cater to clients that want the pictures in this magazine to really show their business. We did one for a Design and Constuction Co. that ended up on the cover.   The last one I did was for a Kitchen Cabinette business.  Turned out great.  This is one area to add to your services ;) I did a Post on this a while back....

( 06/23/07 08:05PM ) — Maureen Henry - Rockland Home Staging

Hey Sue - I think the photos on the right are much more compelling.  I think real estate photos try to show too much of the home and sometimes the details get lost.  Your pics are fantastic.  

( 06/23/07 08:17PM ) — Sue Argue - NH Home Stager

Sarah Cooper, thank you for stopping to take a look..."stunning", I like your compliment for sure!

I created an RES of course :)

( 06/23/07 08:21PM ) — Sue Argue - NH Home Stager

William, thanks for stopping by here. Sounds like you need a CA home stager :)

Are there any in your area? 

( 06/23/07 08:27PM ) — Sue Argue - NH Home Stager

Brian, I have the V570 which is significantly cheaper than the V705, and from what I can make out, the difference is I can't stitch panoramic photos. There may be other features, but I'm happy with this one. 

( 06/23/07 08:30PM ) — Sue Argue - NH Home Stager

Lori Kim, thanks for reading today. Magazine cover shot, good for you! And by the way, your project with Michelle was awesome too.

( 06/23/07 08:32PM ) — Sue Argue - NH Home Stager

Maureen, thanks for checking these pictures out.

I was actually thinking about you and your spa pictures when I was photographing this master bath!

( 06/23/07 08:42PM ) — Sue Argue - NH Home Stager

The before pics were pulled off the MLS so they are a little blurry. I could make them smaller size, but then it's hard to see the details.  

( 06/24/07 08:43AM ) — Maureen Henry - Rockland Home Staging

You know the larger floral arrangements in a bath really look great.  Help keep it from being too neutral.  Did I tell you that my favorite one is the one shot through the French doors. 

Sue - Wow!!!!  I'd love to feature these before and after shots in the group Staging "Before" & "After" Pictures group.  Could you add this post there?  Your transformation is unbelievable!!!  You are one talented professional.

Kathy

 

 

( 06/24/07 02:19PM ) — Sue Argue - NH Home Stager

Maureen, the grand foyer.

Maybe I should have hired a beautiful lady with a long black open-back dress walking thru the doors?

Sue, really great examples. I am trying to improve my photography skills. I find I take better shots if I am by myself than if the seller or agent is hanging around. I need to concentrate! Thanks, Rhonda

Sue,

I started using a professional photographer and it has made all the difference in the world. It makes my work and the house look so much better. I don't know what I would do without him!

( 06/25/07 05:52PM ) — Sue Argue - NH Home Stager

Rhonda & Anthea, thanks for reading and commenting.

You can do this, just keep practicing with your camera!

Sue -- I think you did a great job explaining and then comparint before and after photography.  Some of the best realtors may not be the best photographers - it  is good to know where our talents begin and when we might want to bring someone on board like yourself.  Nice job. -  Have a great time in Chicago.

( 06/26/07 03:11PM ) — Sue Argue - NH Home Stager

Thank you Joan. Went on a cruise out in the harbor around the Navy Pier today. It's hot and humid in Chicago. Having fun!

Hi Sue

The photography makes a huge impact. Great job!!!

Lynette

They look awesome Sue!  What kind of camera do you use?

 

( 06/27/07 05:20PM ) — Sue Argue - NH Home Stager

Monika,  Kokak V570 & tripod. Thanks for reading :)

( 06/27/07 05:21PM ) — Sue Argue - NH Home Stager

Thanks for looking and commenting Lynette from Calif :)

What an amazing difference, the angle and the light, props and proper placement - really show the full potential there - nice job Sue!

( 07/02/07 11:16AM ) — Sue Argue - NH Home Stager

Floyd, thanks for reading. Hope your listing sells fast :)

( 07/02/07 04:46PM ) — Kate Hart

As usual gorgeous work and gorgeous photos. I have had clients who could not afford to rent the items for an extended time period ask me to come in and style their rooms for sale so at least the pics would look good online and on the listing sheets. Techincally the home was not staged because it was vacant when showings started but it looked great in the marketing materials. KH

( 07/02/07 08:44PM ) — Sue Argue - NH Home Stager

Bing, that's right. Beautiful marketing materials bring buyers in.

Thanks for reading Kate.

( 07/03/07 01:53AM ) — Lexa Montierth

Very Nice photos.  I really want to learn how to do more professional photos of my properties.  Thanks for showing!

Lexa Montierth 

Sue~ 

What a captivating post! As I looked at the before and after shots, I realized just how important perspective is. I also thought what a valuable post this is for REALTORS who are responsible for  the best interests of their clients. THAT made me wonder if real estate pros would want to take a special class in "performance" photo-taking. . .=)

Sue,

I am happy to see you sharing your photos with the world! It was great meeting you in Chicago. You Rock!

Anita Carrington, 

Sue

Stunning transformation and I love the view through the french doors.  The before makes the room look almost claustrophibic while the after makes it look expansive.  I have rated and bookmarked this post for future reference.  Great advice regarding photos.  Thanks for sharing.

( 07/03/07 10:12PM ) — Sue Argue - NH Home Stager

Shopping for a Kodak V570?

Thanks to all for reading this blog :)

Kathy, I'll add this as you suggested. 

( 07/13/07 12:19AM ) — Judy Kincaid, Tampa Home Stager

Sue -- Your photos are fabulous....you did an awesome job with each room. 

( 07/13/07 12:44AM ) — Betty Haney

Sue, I made a trip over to your website to see your photos from your latest blog Your Home Staging Niche - Have You Found It? and happened upon your What Is Staged Photography? blog.  Excellent transformations and they really show that you are indeed a talented photographer.  What a difference in your photos compared to the MLS photos.  You know just what to focus on.  I don't know how I missed this blog when you posted it in June, but I've bookmarked it and given it a 5 rating.  Another new goal for me!!!  Betty

( 07/13/07 12:49PM ) — Home Staging NJ - Juliet Johnson

You've made each room look like a magazine shot.  Well done!  Big difference.

( 07/14/07 09:09AM ) — Sue Argue - NH Home Stager

Judy, thank you so much. I'm glad to see you lately, you've been busy doing awesome transformations in "diamonds in the rough". Your sellers are lucky :)

( 07/14/07 09:14AM ) — Sue Argue - NH Home Stager

Betty, Thank you very much for the compliment, and for taking the time to check out other blogs. You authored the book for sale in your profile? Kudos!

( 07/14/07 09:15AM ) — Sue Argue - NH Home Stager

Juliet, I'm not a professional photographer, and I certainly don't want to come off that I think I am! But thanks for kind compliment.

( 07/14/07 09:18AM ) — Sue Argue - NH Home Stager

Thank you to all for checking out this blog and leaving kind compliments. Summer is a great season with the kids, and it's hard to keep up with reciprocating kindness in the Rain. 

TLW would not approve :) 

( 07/15/07 11:32AM ) — Betty Haney

Sue, oh no...no...no...no...no!  This book is one of the items you can buy from the CSP course I took.  I wish I had authored it, but alas it was not to be.  However, thanks to Shell Brodnax I have a new form I use for consults and it actually works better.  I include photographs of jobs that people have to do.  (This idea courtesy of Shell also.)  Shell was kind enough to share it with us on one of her blogs.  Betty

( 07/16/07 08:59AM ) — Sue Argue - NH Home Stager

Betty, oooh, well then, when is your book coming out?

( 07/16/07 06:56PM ) — Betty Haney

Sue, as soon as you agree to co-author with me.  Betty

( 08/20/07 10:55PM ) — Vicky Poe, Realtor/ Auctioneer

Good information.  Photos looked great.

( 08/21/07 08:28AM ) — Sue Argue - NH Home Stager

Thank you Vicki. I stopped by your profile, beautiful local photos!

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