SOLD ON THE IDEA

The most common type of listing agreement, known as the "exclusive right to sell" is likely to be the most effective. It entitles the listing agent to a commission regardless of who sells the property. If another agent comes up with a buyer, he or she splits the commission with the listing broker. As far as the seller is concerned, this type of agreement assures that the agent (who is guaranteed a commission) will make a diligent effort on his or her behalf to find a buyer. Full service of this type involves analysis/research, advertising/marketing, displaying, counseling, and negotiating. The reward for both seller and agent is a sale within a reasonable period at the best possible price. Choosing the right listing agent is extremely important. You'll want to find somebody who is knowledgeable and experienced in the areas of marketing, financing, contracts and negotiations, and who has an intimate knowledge of the local area.

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