Halloween

With summer now a passing thought and fall right around the corner, it is time to think about upcoming holidays (not Columbus Day). You guessed it folks, Halloween!

Last year, much to the chagrin of my grown daughter, I decided to pass out my business cards with the candy. I placed a piece of candy (or several pieces, depending upon how soon I wanted to "run" out) in each trick or treaters bag along with one of my business cards. I thought this would be a great way to market myself to not only my farm area (I use my neighborhood as my farm area) but to those people who transport their children from surrounding neighborhoods who probably think our candy is better than in their neighborhood. What a great marketing tool I thought and it's a free way to advertise.

The result you ask? Nothing, nada, ziltch, zero. Not one phone call. But that's okay; I am sure my business card is somewhere in their junk drawer in the kitchen -- ready to be pulled out at a moment's notice. Keep hope alive!