Recommended Reading: Barack, Inc. : Winning Business Lessons of the Obama Campaign

Barack, Inc.

Winning Business Lessons of the Obama Campaign.

I ran across this book and decided to give it a read.  I figured that it didn't matter if I was Republican or Democrat, maybe I could learn something from the Obama Campaign. Furthermore, I thought I may be able to apply it to my real estate practice in Burlington Township, Burlington County, New Jersey. 

Upon opening the book, I read the following

"Who among us ever fully believed that a Cinderella candidate could soar out of Illinois obscurity and become the 44th President of the United States, confounding dozens of world-renowned politicos in the process?  Yet Barack Obama managed to beat the Republican party at it's own game with discipline, organization and massive fund raising".

Hmmm......If I can figure out how they did that, maybe I can do some of the same.  The next 146 pages has only four chapters and four main themes. 

1. Success You Can Believe In - And Emulate

2. Be Cool

3.  Be Social

4.  Be The Change

The themes are simple, yet obvious.  Happy Reading

Make This Your Best Year Ever

Leander McClain, Burlington Township Realtor & Real Estate Consultant, EXIT Buyers Plus Realty, 15 E. Broad Street, Burlington, NJ 08016 609-505-6578(cell)