Couple Helps Distressed Homeowners

Carla and Jonathan Cheifetz recently opened a Showhomes franchise in Princeton, NJ after both lost their jobs and became frustrated with the lackluster job market. Jonathan, a former Wall Street executive and Carla, previously the director of a non-profit, both lost their jobs during the economic downturn of 2008. Both looked for new jobs for months before deciding to take their careers in a new direction.

“I was very impressed that Showhomes has been around for 23 years,” Carla says. “It’s an especially effective solution in our Northeast housing market, where many homeowners are incredibly frustrated because their properties have lingered on the market for so long. You see vacant homes for sale on every street – the opportunity for this business in this region is huge.”

Jonathan Cheifetz agrees. “We are working with one client whose home has been on the market for six years,” Jonathan says. “She sat down and cried when she found us.”

As the economy sputters into the final quarter of 2009, the high-end real estate market is still in the dumps. While sales of lower end, entry-level homes have increased, sales of homes over $500,000 are moving at a glacial pace – if at all.

Here's some of Carla and Johnathon's work on a contemporary home that was difficult to show when vacant with marble floors and echo filled spaces and now looks uber - modern:

Great home staging work!

What do you think?

www.showhomes.com