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| October 28, 2009 Excerpt from: Real Estate Industry Leaders Speak Out |
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Digital Marketing Makes the Difference for This 26-Year Real Estate Veteran |
| Lillian Walker, Broker/Owner of EXIT Beach Cities Realty talks to Brian Wildermuth of Sharper Agent |
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In a conversation with Brian Wildermuth, President and Co-Founder of Sharper Agent (the company behind EXIT Promo Shop) at EXIT Realty's Annual Convention, Lillian Walker, Broker/Owner of EXIT Beach Cities Realty in Huntington Beach, CA reveals how she and her brokerage continue to thrive in this, her third foreclosure market. "The biggest difference in this foreclosure market is that we've been more intentional and focused on our digital marketing strategy to really capture the public's attention in both giving our listings exposure and also to create an awareness with buyers who are looking to shop and buy. A lot of my agents are embracing a digital marketing strategy this year; blogging, online farm areas.... our production is up because of it." Listen to the interview here. |
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