UNBRANDING What consumer wants

As a broker for over 30 years, i have spent many hours in seminars on how to brand myself and company.

about 10 years ago i began marketing town websites through a domain called www.homesinyourtown.com

first i created website for every town in my area and began marketing the sites.the site traffic continued to grow every year.

then about 5 years ago i began to feature agents on the town pages and noticed the traffic and leads began to fall, first i thought because market had slowed, but after researching we found that consumers would rather go to site that was not a real estate company site!!

After futher research we found that when a buyer searched online they would pick a non real estate link first.

so we changed the sites and removed the agents and traffic began to increase

we have added additional sites like

rentalsinyourtown.com

newhomesinyourtown.com

historichomesinyourtown.com

and many more

also added a B2B business directory www.surfyourtown.com

now we are looking to network with broker agents in your town