Are You a Real Estate Survivor?

I have decided it is time for my agents to Sink or Swim.

A typical week in my office involves training opportunities two times per week.

Many agents religiously attend. My Top Producers continue to flourish in this

challenging market. However some agents come and listen but don't act.

Rather than benefiting from a fabulous career in real estate they are struggling with self discipline

and resorting to getting "real" jobs. These real jobs are the ones that they originally

escaped from seeking freedom and a lucrative career. Why didn't they survive?

Hence the creation of Real Estate Survivor, a 6 week course in which

my agents are taught the techniques that are critical to their survival in

real estate. We have just completed week 2 and two agents have left

the island.

It is a bit like David Knox's pricing philosophy with Sellers.

"Are you going to Stay or Go?" I would rather an agent go home and play

Monopoly if they are only going to play real estate. My time needs to be

invested in the individuals that are dedicated and sincere about being committed

to the business. I am committed to helping them survive and prosper with a

fabulous career in real estate.

The good news about a real estate market like this is that the Survivors will be strong

true professionals. As a result, the integrity and reputation of the Real Estate Profession

will improve significantly.

In the meantime, I ask the public to please ensure that they are hiring a dedicated real estate

professional when buying or selling a home. Please do your homework - make sure that the agent you

are working with has more than the 10 day education that was necessary to get their

"License to Kill" in NJ.