As professionals, sales-people and Realtors alike, relationships are the underlying factor to connect us to our clientele. The more your name is branded and circulated throughout your social circle, the quicker you start building a reputation for yourself. Once your name becomes associated with your profession, that is when people remember you for your service. Essentially, you need to build friendship, focus detail on your consumers needs, and self promote personally. The simple strategies of self advertising through paper goods are not going to be effective in an unhealthy economic climate, it is obvious. Thankfully, in the past 8 months as a 20 year old rookie this was all picked up on fairly quick. I believe the straight shooter mindset of building quality relationships through networking online and business/personal functions is key. I don't believe print marketing is a 'bad move', though it definetley is not what will boost your business. Social networking is the turning point; blogging, ActiveRain, Facebook, Twitter, LinkedIn, Myspace and a long list of other websites have transformed business in general in such a short time. It almost seems that the world is becoming a smaller place everyday. The more people you meet, the more leads you are creating, the more doors you are opening. The old ways of business are not going to effective much longer as we are on the cusp of virtually a complete change of real estate tradition. Personally, I believe my generation of professionals coming into there careers are going to be sharper than ever. The competitive drive is going to be amplified and we are going to be an elite class of Realtors. I guess you could say, 'The strong will survive'. My best advice is start your facebook account, twitter, build your webpage and socially expand everyday. Hey, but what do I know? I'm just a rookie learning the ropes of relationships and real estate.
Robert J. Santarsiero II
Diane Turton, Realtors
New Jersey Shore
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