Sicklerville | Camden County | NJ | Short Sales; Continued

As you're looking for a buyer for your short sale, you must implement an effective marketing plan. One of the most important aspects of any marketing strategy is proper pricing. This is especially true when selling a short sale because you need to get the property sold quickly. Many sellers make the mistake of pricing their short sales too low. This attracts a buyer quickly, but often the bank will not accept the short sale if they believe that this price is too far below the market. Based on my experience most lenders will take no less than 85% of today's fair market value, based on their appraisal.

What I have found works well is to list the property at a price similar to the most recent comparables, but then adjust that price every two weeks that we don't recieve an offer. By doing this, we quickly get to a price that will attract many offers and this achieves both a quick sale and a price that is easy to justify to the lender. With the right pricing strategy and effective marketing, attracting a buyer for your short sale should be quick and easy.

Joseph Cacciapaglia, MLERE
Realtor Associate®
R&I Realty
15 Potter Street
Haddonfield, NJ 08033
Office: 856.795.3111 x268
Cell: 979.218.2286
Jcacci1@gmail.com