Secrets lying in the MLS weeds. Game Changer finds them.

It all started innocently enough. As a newly licensed Realtor^® I knew that I had to come up with some kind of unique product difference that would become my personal brand. Without it I'd just be floating around in a sea of indistinguishable Realtors looking for listings. Kill me!

So, I did my homework...much of it on ActiveRain...and a lot of it by just talking to people. In the process I discovered that anyone who had any interest in real estate wanted to know how the market was doing. Not the U.S. market, or the NJ market or the Essex County market. Their market, their town, where they live, where they own property.

Introducing Brian McCabe, Local Market Expert!

It all made so much sense. I'll give people the information they want, and pick up a listing or two in the process. It was then that I made my second discovery: The information that I needed, that everybody wanted, didn't exist. Oh, the data was there alright, but the data processing wasn't.

Thus began the year-long development of a new way to use the MLS. The result is a price-point focused marketing system called Game Changer. It uses the flow of money, time and inventory to paint a complete picture of how a market works. And using Game Changer is like peeling an onion. As you peel back the layers, more information becomes available. The next two images provide a basis example of that, and the 3 links in the column to the right will let you in on some serious Game Changer muscle flexing.

In contrast to the above, top-line table, Game Changer divides market activity into 20 price points. In the following example, which shows sales in West Caldwell, it's easy to see how money flowed into and out of the market over a span of 4 years. Information like this really comes alive when it's paired with active listings, days on market and expired listings. The result is an appreciation for the fact that price points are markets unto themselves, each one possessing its own supply and demand profile.

As a Realtor^®, I couldn't be happier that Game Changer makes the claim of being a Local Market Expert more than just words. But I also realize that Game Changer can leverage the success of other Realtors. So, I invite you to contact me to discuss how Game Changer can work for you.

Game Changer works! See how by using the links in the column to the right.
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