Do You Need to Sell Your House in Albuquerque or Rio Rancho?

When you're ready to sell your home how do you choose an agent?

Three important factors come to mind right away:

• Competence: Does the agent have experience?
• Character: Will you trust the agent to do the best job possible?
• Marketing: What will the agent actually do to sell your home?

Competence

The real estate market is changing rapidly. How agents do their jobs is changing rapidly. You need an agent who has been in business long enough to know the ropes but who hasn't become complacent about doing their job. In today's difficult market you need an agent who stays current with the new way real estate is done.

Character

This is a challenging market for home owners who want to sell. You need to find an agent who you can trust to do the job well.

This is not the market to overprice a home. List prices need to be realistic. Beware agents who try to "buy" the listing of your house by overpricing it. Who wouldn't be tempted to pick the agent who promises to sell their home for the most money? In reality what happens to overpriced homes is that they don't sell, which is very frustrating, and eventually you have to reduce to sell anyway. In a market where prices are going down all you've done is wasted your time and then had to settle for less.

Pick an agent you can trust to understand the market. Pick an agent who will help you set realistic expectations.They are the agent who will get you results.

Marketing

Once you've found an experienced agent who you can trust you need to ask about their marketing plan. This is the most important part of selecting an agent.You will find agents out there who are going to do nothing more than hastily slap your house into the local Multiple Listing Service (MLS) then sit back and wait. You should seek out more than that, and the agent you pick should have a written marketing plan for your house.

Here is a typical marketing plan:

• The agent takes some photos
• The agent measures the house
• The agent slaps the home on the MLS
• The agent puts up the sign
• The agent goes to lunch and waits while you wonder what else they should be doingto sell your home
  

In addition to the plain stuff I will also provide:

• A For sale sign with a toll free 800 number so buyers can stop and call for info if they are driving by
• Directional signs (where allowed) at the nearest intersection to get people to drive by
• A texting Hotline where younger buyers can receive photos and listing info on their cell phones
• A custom property website
• A sign with a memorable custom domain name like www.123Maple.com
• Two agent owned real estate websites that I actively drive traffic to
• Monitored placement on popular websites like Trulia, Zillow and Realtor.com
• Three times a week ad placement on Craig's List Albuquerque
  Listing syndication to many other websites
• Homefeedback.com to gather stats from the agents who show your house to buyers
• Virtual Tours
• Video on YouTube

Ok, some other agents even do most of that stuff too. But I have something more unique to offer.

• I can write blog posts about your house that will be found all over the Internet
• I can use Keywords to drive buyers there
• I can use Search Engine Optimization (SEO) to get information about your house onto the first page of Google
• I can advertise your listing to 163,000 Realtors across the country who may have relocation buyers!

The truth is that if you choose me to list your house for sale it will get maximum exposure which means a quicker sale!

Please contact me today if you are considering selling your home. I'd love to sit down and talk to you in person to see if I can help.

---------------------------------------------------------------------------------------------------------------------------