Generating Leads and Connecting with Prospects!

pros·pect (prŏs'pěkt') n. A potential customer, client, or purchaser.

lead (leed) n. a suggestion or piece of information that helps to direct or guide; tip; clue: I got a lead on a new job. The phone list provided some great sales leads.

Based on the preceding definitions, does it make sense to do mass mailings, in today’s economic climate, in an attempt to “farm” geographical areas? ...Or would it make more sense to develope a targeted marketing plan that would reach out to "real" prospects and leads? What are your feelings on this?

"Network Strong & Prosper!"(SM)

Coach K.C. The Prosperitor!™

"MARKETING is NOT a DESTINATION... It's a PERPETUAL JOURNEY. Enjoy the Ride!"

--Coach K.C. The Prosperitor!™