Using Your Phone to Search for a Home

Real estate marketing has changed dramatically in the last 15 years.

First we saw the emergence of Internet marketing. Websites have made a huge impact on how you search for a home. You can, and should spend hours in front of your computer researching homes for sale, and reading about tips and tricks to sale or buy at the best price. The Internet has opened up endless opportunities for you educate yourself on just about any decision you make.

But, consumers now want to receive information even quicker and faster than on their computer. Consider this. Only three years after the iPhone launched, the smartphone market is already bigger than the PC market. 101 million smartphones were sold in Q4 2010, versus 92 million PCs. Smartphone shipments, meanwhile, grew 87% year over year, while PCs only grew 3%.

Obviously we are seeing a new trend, and those leading edge REALTORS must be ready to provide what their clients want to receive. Within the smartphone revolution, we are seeing a whole new way that consumers want to receive information. They want mobile information for the mobile world that we live in.This will have a great impact on how they search for real estate. This trend is the use of QR Codes, or Quick Response Codes, and they are revolutionizing how people access information about a home, the search for a new home, and look for other real estate information.

Here's how: this funny looking image is called a QR Code. It's basically a form of barcode that allows a Smartphone to read the code and then do something with it. The typical uses of a QR code are to direct someone to a website, to text message, call a phone number, or just text.

Go ahead and scan this QR Code:

It will not only take you to our website: http://www.homesforsaleinlascruces.com, but it knows you are on a smart phone so it will take you to the mobile version of the site for easier use. It's almost magical.

Now that you have seen one you will find them everywhere, in print advertising, or on flyers or billboards so consumers can get great multimedia information instantly Google has even added it so that you can detailed information, maps and directions to a business from your phone.

The Evelyn Bruder Dream Team lives and breathes Real Estate, and we try to provide the ultimate premier service. How do we help you? If you are shopping for a house you tend to notice all the for sale signs out there. When you see one that you like, what do you do? I think most people still stop and pick up a flier. That flier has a limited amount of information (a teaser), and if you are really interested you have a lot of inconvenient work to do to get all the information that you want. We use QR Codes on our signs and fliers and even our website so that you can access all the real estate information you want from wherever you are.

When you scan this QR Code:

You will go to a mobile oriented full Website designed for just this home. Instant information! You will learn everything about the home at 3551 Crescent Creek and be able to get all the information you want, and get a real life experience of what that home is like.

With the mobile Internet growing so fast, it's important that your Realtor is doing everything possible to stay ahead of the curve. The question you need to ask is: how is my home being marketed?

With the Evelyn Bruder Dream Team you can rest assured that our marketing is advancing faster than others. We have invested in having all of our Internet Technology simultaneous available for the mobile user. Our marketing is unmatched and we consistently utilizes new ideas. Contact us today if you are looking for a Realtor who will work for you, and invest in getting your home sold.

For all of your Real Estate needs
The Evelyn Bruder Team is here to assist you.
Evelyn Bruder, CRS, GRI, ABR, E-PRO, Las Cruces' Only Cyberstar

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