I HAVE FOUND THAT MOST PEOPLE CANNOT STAGE THEIR OWN HOMES. THERE IS SUCH AN ATTACHMENT,
THAT IT IS VERY HARD TO DE-PERSONALIZE THAT HOME. ONCE YOU DECIDE TO PUT YOUR HOME ON THE
MARKET, THAT HOME NO LONGER BELONGS TO YOU. THE HOUSE MUST ATTRACT PERSPECTIVE BUYERS.
WHEN THEY WALK THROUGH YOUR DOOR, IT TAKES 15 SECONDS FOR BUYERS TO DECIDE WHETHER OR
NOT THEY LIKE THE HOME OR NOT.
IN 2007, I EARNED MY ACCREDIATION IN STAGING AND NOW I AM NOT ONLY STAGING MY OWN LISTINGS,
BUT ALSO THE OTHER AGENTS THAT WORK IN OUR OFFICE. MY BROKER LISTED A PROPERTY AND BEFORE
HE PUT IT INTO THE MLS, I MET WITH THE SELLER AND WENT FROM ROOM TO ROOM AND TOLD HIM WHAT
NEEDED TO BE REMOVED AND DONE. HE WAS VERY RECEPTIVE AND DID EVERYTHING I HAD SUGGESTED. WE
STAGED THE HOUSE, LISTED IT INTO THE MLS AND IT SOLD IN 6 DAYS.
STATISTICS FROM THE WEBSITE OF STAGED HOMES.COM, HOUSES THAT ARE STAGED SELL 94.6% FASTER
THAN HOMES THAT ARE NOT STAGED. IN THIS MARKET, YOUR HOME HAS TO STAND OUT FROM ALL OF THE
OTHER LISTINGS IN YOUR NEIGHBORHOOD. GO TO OPEN HOUSES IN YOUR AREA AND SEE WHAT YOUR
COMPEITITION IS.
WHEN I TAKE A LISTING, AS A COURTESY I DO NOT CHARGE MY CLIENTS TO STAGE THEIR HOMES. I
CAN USE THEIR FURNITURE OR MINE. IN EITHER CASE, THE HOME WILL SHINE!!
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Well, quite true, it's difficult to be objective when staging your own home. I am amazed that you have time to stage others listings too. Personally my clients started to ask why I wasn't out marketing or at the marketing sessions selling their home and having the stagers do the staging. They really did wonder why I had that much time. And asked if I would be staging rather than taking calls from buyers? It was an eye opener. I now more often use professional stagers. They have the time, they have the ability and inventory to do a proper job.
I thought the same ... but in a slower market I guess there's time for both...
It takes about 3-4 days to stage an entire home. Leaving me plenty of time to do all of the
marketing that I do on all of my listings. With good organizational skills, it can be done. It has
increased my listing portfolio. Sometimes people cannot afford to pay for that additional cost of
having their home staged. Unless of course, the realtor pays for it.