Why would I take business away from other stagers?

I've been asked why I would write a book that may take business away from other stagers and my initial reaction was, "how many decorating books are there?" but to tell the truth, my intent from the beginning was to inform.

By nature people like to think they can do it themselves, regardless of what it is. When it becomes abundantly clear that it isn't as easy as it looks, professionals will be called upon in droves. Besides, there are millions of people not physically able or don't have the time to do it themselves.

Until such time I think the last thing the staging industry needs is for TV viewers to apply some of what they see on TV and discredit the effectiveness of staging because of their failed attempts. It's more important to give them the proper tools they need to figure it is best to hire a professional.