Rockland County, NY Real Estate - Marketing A Home For Sale

Marketing" a home means different things to different people. There are many real estate agents that believe all that's needed to market a home is to put it into the MLS. In a ridiculously strong seller's market that may have been true. But the market has slowed, and marketing a home is becoming a critical factor to successful selling.

Any agent can put SOMETHING into the MLS. But more and more buyers are accessing the MLS via Internet, 77% of home buyers use the Internet to search for a Home. That means an agent needs to put the RIGHT information and pictures into the MLS and use that information to help market the property. Too many real estate agents miss the opportunity to market to savvy buyers viewing listings on the Internet. Remember your listings competes with other homes for sale in that community, since buyers will be looking at many homes Online, make your listing stand out from the competition in order to help generate greater demand.

The Internet is an incredibly powerful marketing tool. The number of agents out there that understand how to fully utilize Internet marketing is very limited, we should educate ourselves and be the true proffessional that we should be. Just look at the typical agents web site. The vast majority of agents with web sites do nothing with them. They simply don't understand the technology and terminology. They know nothing about Search Engine Optimization, think about this if the agent isn't web-savvy enough to market THEMSELVES on the internet, how are they going to market the listing, we also must keep in mind that each home is unique, and any marketing plan should be customized to that unique home. Stand out from the competition in order to generate greater demand. Make every listing a showcase with multiple photos and detailed property description to help stimulate greater potential demand and possible a higher sale price.

For assistance with any of your real estate needs, please contact me by email, phone or visit me at my office, whether it's to get started on helping you realize your goals and dreams, or just to ask a question - no pressure, no hassle, no obligation - just a friendly conversation. I would welcome the opportunity to make a difference for you.

Anthony Stokes Pereira Office: (845) 770-2188 Cell: (845) 538-7021 Fax: (845) 624-7137 Email: anthony.stokespereira@randrealty.com