Home Sellers: Before You Sign On The Line…

Authored by: Options Realty
May 21st, 2007

We are reminded, when considering the magnitude of choosing a company to sell your home, of an oft repeated line spoken in new home sales: you’re only as good as your last sale.

Selling your home is an undertaking, and how it plays out will be largely dependent on the all important decision: whom to choose. Gone, in most markets, are the days of rapid fire offers, one better than the previous. The pace now has slowed down, creating a different environment in which to sell or buy a house.

With this reality, there is also more time to explore your options. It is very important to locate a company-note the absence of the word individual- equipped to handle both your largest asset, and all of those things included in your world. It is now time for you to ask the questions that will provide you with confidence in the company that you select. The following are some fair questions to ask, and might aid in your decision. You’re the boss; it’s your interview.
1. What is the most effective means, in a slower market, that you believe will afford maximum exposure for my home? If the response provided is not accompanied with tangible examples that you can touch or feel, be on the alert. While words are soothing, generalizations such as “ads” or “open houses” don’t provide enough information for you to make a decision. Request specifics, such as photos of listed homes, strategies employed, and the phone numbers of currently listed homeowners. Examples of the success rate of various marketing methods is an entirely appropriate request.

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