The Real Estate Channel is a waste of $$$$.....

In the Albany (Capital Region) Real Estate marketwe have a real estate channel that showcases listings with 3 photos and a voice over. We've been a supported of this show for over 5 years. In five years, I can say that I have NEVER received a phone call from a client nor lead from someone who saw us on TV. Now, it does work as a branding tool but with all their is to watch on TV why would someone want to wait for the TWTV Keller Williams Realty Real Estate Showcase to get their Albany Real Estate fix on. Listing clients like the fact that their home will be on TV and it serves as a good listing tool, but let's be real, if someone is going to be looking for a home the statistics show the Internet is an overwhelmingly larger draw than TV.

In our impulsive society, buyers don't want to wait for listings to scroll through the TV for a half hour, they would probably rather search the Internet WHILE watching their favorite TV program. It looks like The Field Team will probably continue to air at 7am, 12 noon, 3:15pm, 4:30pm and 9:15pm each for 15 minute intervals but maybe it is something to analyze as far as our marketing dollars. As far as the branding aspect, it works but it also might be worth taking a break and investing that money into targeted mailings for different neighborhoods.