Think you're a great realtor? Home buyers and sellers may not agree.

With percent range from 80-90% of home buyers looking on-line for real estate, the world is watching you. Your on-line listings directly reflect on you, your broker, and agency. I've looked at listings that weren't even half-butt done, but virtually no effort. Is it really acceptable to post blurry, or blown out pixelated photos on-line? What is the point? To even post those pics on-line demonstrates to your seller an "I don't care" attitude. The seller might as well start looking for another agency. Yes, that's agency, not agent. Think about this, do you think that 80%-90% is just shopping on-line for a home? No, they are also shopping for an agency to list with. It doesn't matter how big you are, or how great your agents are. If your on-line listings are half-butt, then the implication is that your agency is half-butt. There not going to list with you.

Look at your listings, if you're a broker/owner you should be looking at agents listings anyway. How are the listings done? Do they reflect well on you, the broker, your agency, or are they half-butt? I'm speaking from first hand experience when I say this; the agency, that doesn't figure out how to effectively use , and integrate the Internet with their business, will not survive. Realtors are in a very vounerable position right now. If tomorrow an internet savy broker/owner office opened up in your market, and they are aggressive (Sharks). They will take your lunch from you, and eventually cripple your agency.