True North Realty Associates in the New York Times

Starting Up in a Sour Market

The New Tork Times

By MARCELLE S. FISCHLER Published: November 14, 2008

"Corcoran was following in the footsteps of Re/Max Beach Properties in Southamption, which was shuttered in July, after two years in operation.

But here's the counterintuitive part: the Re/Max Beach chief, Michael Daly, didn't cave in; he changed tactics, opening a buyers' agency, True North Realty Associates, in North Haven.

"Nearly 98 percent of real estate agents in New York only represent the seller," even if they are taking the buyer on tour to see properties, he said. "Those buyers are now looking for representation in the transaction."

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