Generation X - X Marks The Spot

When they were younger, they were branded "slackers" and skeptics who were reluctant to grow up and conform. High divorce rates and high-profile scandals fueled those skeptical attitudes. Today they're still skeptical, and that makes selling to them a unique challange.

• 45 million strong
• they question authority while embracing a "seize the day" attitude
• Xers want total control of the selling process
• They'll choose options that make sense - to the way they live and work
• Technology is important...and they'll use it as a comparison shopping tool!

The Best Way To Sell To Generation X Is To Present Yourself As A Provider Of Information, Not A Salesperson. Be Prepared With Plenty Of Answers, Because This Group Craves Knowledge And Asks A Lot Of Questions.

Selling tips for

Generations X:

• Know your product thoroughly so you can answer their questins.
• Xers need to make up their own minds. They trust their own decisions more than others' expertise.
• Expect your customer to turn to the internet to gather more facts.
• Don't be afraid to show how your product stacks up to the competition, even any shortfalls. Don't hold anything back.
• Give your customer the time and space needed to make a decision.