How Do you Reach Out To Investors?

Many entrepreneurs make the mistake of going to an investor’s website to submit an executive summary, proposal or business plan. What they don’t realize is that submitting proposals using this method has the worst hit rate.

Getting your proposal to the investor’s hand is all about networking, networking, and networking. Believe it or not, this antebellum method of building relationship through networking and referral is the best technique to propitiate investors.

Successful entrepreneurs are successful networkers. This is how they find customers and partners. Investors are looking for entrepreneurs who know how to network. Showing that you are sophisticated enough to network your way through is key.

Entrepreneurs have the propensity to cold call investors without knowing enough about them. This is like going to a job interview without knowing about the company. Doing research and building relationships through networking with people who are familiar with the investor is paramount.

Getting an introduction or referral from an investor’s trusted network gives the investor an impression that you know enough about them. Knowing enough about them leads to better conversation and having ease of conversation is important to the busy investor.

I am surprised as to how many entrepreneurs cold call investors, when with today’s technology, it is so easy to find out people who knows the investor.