Who Are You Selling To?

When you put your home on the market you are probably selling the largest asset you have.

You need to detach yourself emotionally from your home and turn it back into a house, a product. Naturally you want the best return on your investment you can get. To do this you need to market the house in a savvy way.

Do you know who you are selling to?Is it a first time buyer, a young couple about to have their first child, a family or an empty nester?

Realtors and Stagers deal with this all the time. Not only do we know who will be looking at your home but how to prepare your house for sale.

Prepared properly, your home will appeal to the widest section of the market. This means you spend less time on the market and get the best price possible.

All buyers are looking for the best deal out there. Your home has to compete with the other homes for sale.

The first time buyer is probably using all their money to get into a home. They don't have anything left over to fix it up. They need a home they can just move into and live comfortably.

That young couple looking for a home big enough for the family they want needs to see the space, the bedrooms, the yard.

The family needs to see your home has all the features that fit their lifestyle. It may be a pool or a rec. room for the kids to play. It may be more bedrooms or a bigger kitchen.

Empty nestersprobably want to downsize without losing their lifestyle. They want to keep the nice kitchen, the dining area for family get togethers or their en suite.

It is important to know who you are selling to so that you can highlight the correct features that will attract that buyer.

Make sure you are on the right path. Invest in a consult with a Professional.

Do you know who you are selling to?