There is no question. Social Media is where it is at now-a-days. Especially for small business owners striving to get into their target market.
"If you were at a cocktail party, you wouldn't come up and shake someone's hand and say, 'You should see what I sell. I'm amazing!' You would ask about the other person," says Brogan, president of Human Business Works, a small-business education and growth company. "The same holds true [on social networks]. You really need to build a relationship before you go for the sale."
And if you think you can skip social media and it won't affect your business, Brogan says think again.
Check out this video with Chris Brogan who discusses some tips on Social Media and how you can easily join it into your daily business.
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