Moving Up? What These Buyers are Probably Looking For.

Research suggests that the Moving-Up Buyer is going to purchase a new home for perhaps 50% more than the one they're selling. You've probably worked with these buyers, and typical wish lists are for a bigger kitchen, a 4th bedroom, a luxurious "spa" ensuite, and more room in general.

Getting into the head of the Moving-Up Buyer may be hard sometimes, because they know what they want, but they may not be able to explain it in so many words. What they really want cannot be truly defined, or physically built for them. They'll just know it when they see it.

And so what is the "it"? It's intangible... it's a feeling... a sense of opportunity and excitement... a suggestion of a better lifestyle.

When Moving Up Buyers are out looking at homes, they're often not so much looking at the house as they are looking into the lifestyle that it suggests they could have, and it needs to be a step up from the home they are leaving.

This is where working with a professional Home Stager can make a huge impact, to both the Buyer AND the Seller. The price needs to be set right (realtor expertise required here), but it also needs to look great and provide the intangible IT factor... the lifestyle influence.

The perfect combination for a sale to the Moving Up Buyer is a property within their price range that exudes the quality of life they want. For Sellers that understand this and Realtors that guide the process, it's usually a win-win-win situation.