What's Your Marketing Pitch?

A marketing pitch is also known as a 30 second elevator speech or commercial. The purpose is to briefly tell people what you do for a living and the benefits to your target market.

You have one opportunity to create a good first impression. A superior speech will grab people's attention and inspire them to ask questions. Your pitch should not be forced, and compile of natural words that are simple and get to the point. 5-6 sentences are sufficient enough to explain the key points to your audience.

Your speech should include;

· What you do

· Whom you serve

· The benefits to your clients

Don't be afraid to practise in front of a mirror or friend to ensure you can master your speech without rambling.

The folks over at 15SecondPitch offer a great elevator speech generator that will help you get started. I would also recommend reading Veronika's Killer Elevator Speech Tools that offers great ideas to help you formulate your perfect speech.

To Your Success,

Vanessa