Does the Astoria Real Estate Market Lag Behind the Online Curve?

This article about the shift in advertising revenues from print and other traditional outlets to on-line marketing doesn’t surprise me. I have been preaching to my fellow Realtors about staying ahead of the curve and effectively spending your advertising dollars to the point that many are probably tired of hearing me quote response and effectiveness stats.

With more than 8 in 10 consumers starting their search for a home on-line, how can you afford not to have your home in front of the majority of buyers? Many Realtors are beginning to learn that an on-line presence is not optional if you wish to grow your business in the future, but some of the old school folks in my market have me scratching my head. I see some Realtors actually ramping up their print advertising, in a time where some of the local media is out of favor with some of the residents here, and certainly nationwide the subscriber base for newspapers is down. I certainly have no problem with the pretty ads in the newspaper with your lap dog that proclaim how wonderful you are and maybe even that you’re a “million dollar producer”, but don’t let that be your entire marketing platform. Please.