Here is some solid help for marketing...Works for all Bussiness, even a Garage sale!

Strategies for soliciting new clients.

You may already be using many of the marketing approaches we recommend below in your day-to-day business. However, you’ll now need to tailor your messages towards your clients specific needs

Here are some basic marketing strategies to help you get started.

Start with the basics.

• Print or reprint business cards to highlight your commercial lending expertise

• Develop signage and simple fliers for real estate seminars, meetings, conventions, and other professional events

• Create on-hold messages that talk about the benefits of doing business with you

• Request and cultivate small business referrals from existing clients

Consider canvassing.

• Get out of the office and talk to small business people and commercial property owners directly

• Scan local business papers for small commercial real estate transactions to compile a list of possible clients

• Check title companies, courthouse recorder of deeds, the local tax assessor’s office, the Internet, and business-to-business directories for good leads

• Leave your business card and fliers at the offices of potential clients – and be sure to make follow-up calls

Be direct.

• Write personal direct mail letters, introducing yourself and your business to potential clients

• When writing a direct mail letter:

– Find the names of the people you want to reach and address the letter directly to them

– Write the letter from your prospects’ point of view, considering their specific needs and objectives and how you can help them achieve those goals

– Provide your phone number so they can reach you

– Tell them that you will call them within the week – and be sure to follow up

• Create low-cost postcards to generate additional business

Use email.

• If you have the email addresses of clients and prospects, send regular business updates and sales promotions to encourage more business

• Use targeted email lists. There are a number of Internet-based services that can provide you with lists for a reasonable price. Here are some sites to explore:

- www.mailworkz.com - www.powerhomebiz.com - www.massmailsoftware.com

• Create a short e-newsletter with your recent real estate closings and small commercial property listings

• Include opt-in sign-ups for your e-newsletter and build a truly relevant personal email list – the most successful kind

Catch prospects on the web.

• Have a professional web developer create and host your website

• Update it regularly with recent closings and current real estate listings

• List your site on your business card, promotional materials, e-mails, ads, and radio spots

• Drive traffic to your site with special promotions, search engine listings, and banner advertising

Put your name in print.

• Consider running print ads in local and national real estate publications

• Try running a small ad in the real estate or business section of your local paper

• Check out ad sizes and prices for a variety of publications to determine the best value, and if it’s worth running an ad at all

• Be aware that every publication will have different specifications for ad sizes

Get on the radio.

• Check for local stations that offer real estate, investment, or small business shows/segments

• Review radio station demographics to ensure you’re reaching the right audience

• Create radio spots that are as entertaining and memorable as possible

• Repeat your phone number and/or website a couple times in each radio commercial

• Be aware that radio stations will write your commercials and use on-air talent to help you save money

Track results.

• Whatever marketing tools you choose to use, be sure to track responses to determine which ones are most effective for you

• After trying a good mix of marketing media, consider paring down to the ones that work best for your business

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