The 15 Second Nudge

The 15 Second Nudge. You receive them all the time whether you notice them or not. They're the little nudges from marketers and advertisers vying for your attention. Some are more clever than others, offering the latest and greatest new thing. Nudges also come in the form of warm and fuzzy encouragement from friends & family who reel you in with glimmers of hope and promise when you need it most.

This morning, I received a nudge from Staples, encouraging me to go to their Staples Facebook Page and hit the 'Like' button. In return, I received an opportunity to win a 15 second spotlight video highlighting my business in one of their commercials. It's a clever marketing idea and of course, I'm game.

We could all use an encouraging nudge every now and then. It's difficult to stay focused and driven in a sea of apathy and despair. The riptides of real estate can knock the wind right out of you, while the waves of discontent continue to crash against you. While the sharks are circling around you, you're feverishly searching for a life preserver. You can see the lighthouse from a distance and it offers a bit of hope in guiding you to shore, but your doubts and fears sometimes prevail, begging the question... can you survive?

Real estate is a sink or swim business. It's cut-throat, dog eat dog, and all about survival of the fittest. It's definitely not for the faint of heart. To swim with the sharks, you must possess guts of gold and nerves of steel. You must rise above your misfortune and continually seek opportunity. At times, you feel like you are spinning your wheels with little to no recognition for your efforts. That's when a little nudge can be a helpful hint to stay on course. Don't give up... hope is on the horizon... just keep on swimming!

That's my 15 second nudge for the day, what's yours?