It grabbed my attention, my curiosity was piqued and I had to figure out why a big horn sheep was on a building in a big way. One block away I found The answer to my question -- Its a clothing store that sells active wear clothing -- the company did their homework because this is their first store in the states and this store is in Portland, Oregon. The pedestrian/cycling friendly city of sustainability.
I actually think that ICEBREAKER will be a hit. There clothes look great and they do a excellent job of selling their value proposition and educating the consumer when they walk into the store
They have a great active clothing wear and their product is green. It works great in cold weather and yet Chris Griffith could wear when she runs in the warm climate of Florida. They say you can wear it consecutively without odor -- now that's really good or should I say odorless!
Here is their link -- http://www.icebreaker.com/site/index.html
Oh by the way --they have clothing for all climates!
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I was in Portland once, and met one of them cyclists. She had an insulated base layer that I just had to ram. Nice little town.
Interesting marketing concept. Today, anything green is cool.
Very interesting marketing, caught your eye so it looks like it's working.
hey how come I can't wear it in the warm climate of Florida while I run? Oh yeah, I forgot...I don't run. =)
Aziz, I've been freezing down here. It was in the 40's the other day and I had a sprinkler irrigation inspection. I could have DIED from exposure to the elements. I'm all for the outer layer! LOL
(actual size) LOL just caught that. Oh my!
Hi Aziz,
Interseting marketing...Maggie can wear it too, Thanks Chris for pointing that out! LOL! ;)
Gregg -- their real estate market is hot --their prices are on par with our area.
Michael - here is what really caught my attention --imagine wearing clothes that do not cause any harm to you.
Jay - excellent wear for cycling or any outdoor activity
Maggie - I thought you were going to start walking and the active wear would wisk away the perspiration and you can wear it the next day in Sunny Miami
Chris - a what type of inspection? --we don't have many of those up here:)
You have to to start layering -- they have it all from intimate, sport to outer wear and for all climates so you Floridians could wear it as well.
Here is the link: http://www.icebreaker.com/site/index.html
Suzanne - its perfect for your morning workout! :)
Aziz, creative marketing! It's a must for every business.
Duane - yeah especially in 2008!
Funny marketing technique, but it totally would have caught my attention. If I was a runner....
Thats one big sign. Cool company, I liked their website and gear. Thanks for sharing.
-Chris
I thought you were going to start talking about being a vegetarian. Another ad - where you can't figure out what they are advertising. Thats seems to be popular these days.
Endea - makes you do a Aresnio (hmmmmmmmmm.............)