I just had the pleasure to read a wonderful blog this morning submitted by Antonio and Alexia Cardenas of RE/MAX in Motion, San Leadro, California.
The title of their blog is:
"Lets Use The Power Of AR To Get This Economy Going"!
"Give Us YOUR Ideas About What We Can Do"!
I still consider myself a newcomer to Active Rain. I have barely begun to realize the full potential of this tool that has been provided to us courtesy of the Founding Fathers of AR. Early on, I started to think of ways I could use this forum to increase my business within my own personal Sphere of Influence. I was somewhat reluctant because the intention of the site is to be a forum for Real Estate Professionals to share and exchange information. Still I couldn't help but wonder why this shouldn't also be a great place for the general public at large to find quality and timely information on the Real Estate Industry and it's related affiliates. Plus this information was available on both the national and very local basis.
Thanks to my personal mentor, Gary Larkus with The Money Tree Training Group, I was taught that I should always offer something of value to the people I have on my data base as a valid reason to stay in contact with them on an ongoing basis; a ninety day cycle. What a tremendous source of value we have at our fingertips 24/7 in Active Rain. On my first cycle, I introduced them to AR in a very short email as a place I luckily happened upon with the urging that they too might want to browse through it. I was quick to point out that they could go to the State, County, and even the specific City where they lived and of course, where they could find me. Now that I am slowly becoming more comfortable in blogging, especially thankful for the supporting comments I receive from new found AR friends all over the country, I have on the next ninety day cycle sent them my most recent blog and asked them for a return e-mail critque. Hey, they are coming in. Now people in my data base are contacting me and I believe by this happening, they are imprinting on their mind whenever they have a conversation with someone about mortgage loans they will automatically picture me. I am now in a much better position to receive from them referrals because of that imprinting. How often on a hit and miss basis have we talked to an acquaintance and found they had bought a home or had just refinanced their home? I can also send them another person's blog, perhaps yours, that has a topic I feel would benefit my sphere of influence of past customer/clients, friends, and referral partners data base. It doesn't matter that it is not my blog, I am sending them something of value from another person's point of view that is timely to the market place we are living in today.
Now to my Point!
In answer to Antonio and Alexia's question what can WE do to get this economy going I say why don't all of us try my little experiment. Even if it results in only one transaction all of the year long, we are for the better one transaction we may otherwise have never had. I think it will produce more than that! In doing this we are:
Using the Power of Active Rain
We are Spreading the Influence of Active Rain
Providing a More Personal View of our Industry and not Leaving it to the Media
Being Proactive in our Prospecting and Referral Sources
Winning More Friends and Influencing More People
To quote a saying of Bill O'Reilly, "What say you"?
Ron L. Whitworth, The Mortgage Connection
"Your Guide on Your Oregon Loan Trail"
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