Selling Your Home in Today's Market

Price the Home Right

•A house priced at just below market value piques the interest of real estate professionals and buyers•An overpriced home turns away potential buyers
•If your home is priced too high, interested buyers may never even tour your listing.
•It is true that you can always drop the price, but the first 30 days are the most critical. That is when interest is the highest, and it can be difficult to recapture people's interest later on.
•The longer the property is on the market, the fewer the prospects.

Showcase Your Home

Remember, you only get one chance to make a first impression.

•Be sure your home is clean and has a welcoming smell
•Get rid of any clutter.
•Touch up the paint where needed.
•Clean the carpet.
•Consider some minor home improvements
•Make any repairs that are needed

Curb Appeal

Don't overlook the outside of your property. You don't want a buyer to rule out your home based on the outside appearance.

•The lawn should be trimmed, bushes and shrubs pruned, and leaves raked.
•The front of the house needs a clean, fresh appearance.
•Even the mailbox needs to be attractive and functional.
•Put away bicycles, toys, and other items that may make your property seem cluttered.

Offer Incentives

Offering incentives can be just the drive a potential buyer needs to select your property over competition

•Include the major appliances with the sale.
•Provide an allowance for worn carpet or paint
•You could pay for a 1 year home warranty
•Offer to pay some of the buyer's closing costs
•Consider offering a buyer agent bonus to motivate other real estate agents to present your home to their buyers.

Making the right moves at the beginning of your home selling process can give you the upper-hand you'll need in today's competitive market.