Kicking off 2012′s Marketing Events!

The best way to set your marketing efforts up for success…PLAN! A calendar of marketing events, next to reviewing your budget from the prior year, is one of the essential first steps to a successful year of marketing. Those who set goals, write them down, and then review them are ultimately more likely to implement them.

Not sure where to start? Email TC – kim.bartells@gmail.com – and we will send you our free calendar of events forms for both your database of current clients and general marketing efforts.

Once you have these forms in hand, sit down and start brainstorming. Write down, not only the marketing efforts that you would like to try, but also the marketing efforts that have failed in the past. You can learn a lot from failure, and it can make you become more creative when brainstorming new strategies.

Next, start working on creating these marketing ‘events’ now. Have them ready to go long before you plan on implementing them. This will allow you time to process and possibly improve upon each marketing occurrence. Last minute, thrown together marketing usually is not worth the money, or time spent.

A very useful tip that TC recommends and sets up for their clients: a Google calendar specifically for their marketing. Reminders are emailed when tasks need to be completed at set intervals. CRM tools can be extremely useful as well, but are a little more complicated to implement.

Get started, and feel free to call, or email us if you have any questions along the way. We would love to help make 2012 a great year for your small business. Don’t forget to email us for our free Calendar of Events forms!