5 Reasons Most Agents Will See a Decline in 2009

1. The soft market leads to decreasing premiums. Lower premiums translate to lower commissions.
2. Workers comp is a function of the economy. Decreasing work force translates to decreasing workers comp commissions.
3. Rising food and fuel costs put pressure on small businesses and personal lines customers. The economic pressures are forcing customers to shop, which leads to increased customer turnover.
4. Slumping housing market means fewer homes purchased. Fewer homes purchased means fewer homeowners policies.
5. 85% of people go online to research insurance BEFORE PURCHASING IT (According to the Independent Agents and Insurance Brokers of America).
   85%!!!

4/5 of these reasons are beyond control. The good news is EVERY agent will have to deal with the same 4 out of 5. The better news is that 1/5 of these reasons is well within control.

The million dollar question:
If you know the majority of your customers are using the Internet to shop, buy, and save on insurance, what is your strategy to maximize this opportunity?

The bottom line:
You have to FISH WHERE THE FISH ARE. If 85% of consumers are shopping on the Internet, wouldn't it make sense to spend 85% of your marketing resources on Internet-related campaigns?

The problem:
Most agencies lack the knowledge and understanding to put together a comprehensive Internet-based marketing plan. It makes sense. Effective Internet and email marketing requires years of experience based on millions of dollars in research and development. Agents would prefer to focus on what they understand and basic traditional and word-of-mouth advertising. Despite the decreasing returns, agents continue to hope that the market will turn and customers will return to the old way of choosing an insurance provider.

The solution:
Astonish Results has created the greatest digital marketing system for independent insurance agents. This system is designed to help independent agents FIND, SELL, and KEEP more customers profitably. Through advanced technology and marketing expertise, Astonish users can offer their customers a new way to SHOP, BUY, and SAVE on insurance.

Finally, agents can offer a service platform consistent with the expectations of their customers.

This system has helped some independent agents increase their book of business by more than 230% in less than 6 months.

Astonish and their clients have a saying: "We refuse to participate in the recession."

If you prefer NOT to join in the looming recession, contact Astonish Results immediately to schedule a FREE online demonstration of the future of the insurance industry.