Smart Agents Take Lessons from Nascar Drivers

All of us at one time or another have heard references to the concept of "drafting," usually in the context of NASCAR racing.

The best independent e-agents are learning to employ the same tactics to find and sell more customers on the Internet.

Drafting defined: When a car travels through the air it leaves a gap behind it. Another car driving in this gap doesn't have as much air resistance pushing on it's nose and can then travel faster or use less fuel to travel the same speed.

Example: My car was slower than a turtle, but once I got in the draft I was able to keep up.

How are independent e-gents taking advantage of this concept?

Simple. Consider the amount of advertising dollars spent each year by companies like Progressive, GEICO and Esurance. What are the majority of these ads telling people to do?

Call or click. Call or click. Call or click.

This presents an incredible opportunity for independent agents to DRAFT off these marketing dollars and capture market share from consumers who are being driven to the web.

In order to do this agents must have a clearly defined online marketing strategy that includes search engine optimization, an easy to navigate and highly interactive website, and automated follow up marketing.

Example: Our agency web site has not generated a lead in five years but once we got in the draft we were able to write an extra 10 policies per week.

The choice is simple, either you can continue to ride along in the slow lane or you can TURBO CHARGE your RESULTS by drafting off the marketing dollars of the largest direct writers in the country. It's the biggest NO-BRAINER in the history of the EARTH.

The Great News:
Astonish Results has developed a complete Digital Marketing System that has combined the right technology, training, and tools to FIND, SELL, and KEEP more customers profitably.

Watch for our upcoming Insurance Journal VIDEO SERIES, Serving the Modern Consumer, and schedule a FREE Virtual Presentation today!