Return on Investment - Is Staging Really Worth It?

Return on Investment, the bottom line. This is what really matters when dealing with investments. Real Estate and Staging are no different. As a successful real estate agent or investor when considering marketing venues, ads and staging you must consider how this will effect the bottom line, or ROI.

Cost consideration - Staging is relatively inexpensive, usually less than 1/2% - 1% of the list price of the home. (Percentage usually decreases as the list price increases.) Currently in Charleston, the average staged home (vacant) is in the $600K - $2M range (excluding model homes). The average cost for this price point is only $2800 - $3800 for a three to four month rental of furniture, art, accessories, delivery, and stager's fees. Rooms included in this package are typically the living room, dining room, eat-in kitchen, master bedroom & bath. At this price point staging only needs to shave one month of time on market to have more than paid for itself. Statistics show that the average staged home sells in half the time as unstaged homes however!

What does this mean for you? Saving money on carrying costs and receiving higher offers (national studies show as much as 3-9% higher offers) mean a significant ROI for your sellers! This also means more money in your pocket in saved marketing expenses and higher commission (based on higher sales prices). Happy sellers also usually mean fewer withdrawn listings, additional future business and referrals. If you haven't already considered staging, maybe it is time....

View An Exact Property Comparison - Staged vs Unstaged

First Impressions June Staging Successes